In his speech he compared the views that deeply divide the church:

First, he spoke of the, "large majority of the Anglican Communion" for whom the "traditional understanding of marriage is something that is understood, accepted and without question, not only by Bishops but their entire Church, and the societies in which they live. For them to question this teaching is unthinkable..."

At the heart of this new Communion is humility, repentance from our sins, and a call to obedience to God's Word. Archbishop Tito Zavala of Chile reminded us of this in his homily on the power of sin from Psalm 51. He reminded us how sin "turns our minds and hearts to tolerate what is wrong," and how we can overcome it through the blood of Jesus Christ and repentance.

Archbishop Welby, while personally supportive of Lambeth 1.10 has spoken of the Communion as a messy family having arguments like any other. Archbishop Justin Badi of South Sudan recalled that Jesus defined the Church family not like any other family but composed of those who do will of his Father (Matthew 12:49). He linked the Anglican Communion with taking Holy Communion together, thus explaining their inability to take communion with some of the bishops present.

The satirical campaign titled "Where's Welby?" is specifically directed at chastising Welby in front of 650 bishops from around the world who are attending the two-week decennial Lambeth Conference in Canterbury, which runs until Aug. 7.

"Where's Welby?" is also educating the British public on the genocide of abortion using satirical posters, which are being wheeled on bicycles through the streets of Canterbury.